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Video Password: "personalized-learning" Core-LX introduces a sustainable business model for creating and distributing K12 digital content. The Core-LX platform integrates an educational marketplace, curated from both traditional and crowd sources and enriched with social media, with a competency-based Personalized Learning Platform (PLP). The marketplace is level playing field where teachers create personalized learning plans by selecting curated, rated and efficacy-tagged learning activities from a range of providers. The platform also provides a PARCC Assessment simulator for Common Core competencies, allowing students to practice with PARCC exam formats. Asset creators - teachers, districts, publishers - earn royalties whenever an asset is used, setting up a virtuous cycle of continual innovation. The September 2015 8th grade math and English Language Arts pilot targets progressive schools expanding personalized, 1:1, differentiated and blended learning in the classroom.