About
The Cotery is an end-to-end marketplace for unique, limited-edition apparel by independent designers. Millennial shoppers care deeply about individuality and sustainability. The Cotery gives them access to small-run, moderate-priced, trending essentials they actually want to wear, while supporting independent designers. Designs are only produced if enough demand is demonstrated via pre-orders during the design’s 30-day campaign. Artists, illustrators, and fashion designers use The Cotery’s browser-based, design tool to create custom apparel based on a library of pre-developed patterns, fabrics, and artwork printing techniques. Designers set their own retail price, and pre-sell their garments under their own brand name. Designs that hit a minimum of 50 pre-orders are produced and fulfilled by The Cotery’s domestic manufacturing partners, allowing designers to focus on the art instead of on the expensive, risky, and complicated hurdles associated with traditional manufacturing.